Real simple contests and sweepstakes
Gyft Contest Simplicity at its very best, this Facebook contest from Gyft gives away a 50 gift card to Target.
Prize In keeping with their brand, they did not offer an iPad, or extravagant prizes.
Prize The prize built excitement for the brand.
It really shows off what can be done with a template; it might look like it was created by a developer or web design professional, but it's entirely possible that it was done by a marketer.And this was all down to a simple Facebook contest which probably took a Gyft marketer 30 minutes to create.This is a huge supply of awesome"s and promo codes for north face backpacks testimonials that San Churro can use in the future.They have created a whole campaign around fitness for the contest (including fitness tips and free gerber formula coupons videos).Asked for the information they needed to convert Facebook contest entrants into customers down the line (address) Prize A 1,000 gift card to Maine Cottage.They give away 10 prizes per day, which increases the chance of winning by about 14000.This contest had 7,680 entries, and that's, for sure, partially due to the beautiful design.I've seen a lot of contests on Facebook.Gift cards are a fantastic way to ensure that your contest entrants are actually interested in your business' products.Like the testimonial in the example above, candid reviews go a long way to communicate the legitimacy of your business.Also check out this article on The Top 5 Mistakes to Avoid When Running a Facebook Contest.Plus, look-out for opportunities to get free samples of great products.
Not only does Eggo get lots of photos of their product for their Facebook site, but with the addition of a vote element, Kellog's further extends its branding opportunity by both suggesting voters try each of the recipes (i.e.
The second part is Fans voting for their favourite recipe.
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896 people entered this simple contest which, like the one above, likely took a Before Again marketer about 20 minutes to create.And their product/target market works really with a referral strategy.Having people return again and again increases their brand recall, so even if they don't win they'll be thinking of Fairmont hotels next time they make a holiday accommodation decision.If you think you have a shot, you're far more likely to provide your details and enter.Entrants simply uploaded a photo of themselves depicting how they are the biggest fan of all things Superman.